Product Number: #3065
Description: Hit Sports Pack With Front Zipper
Industry: Broadcast Media / Telecommunication
What it was purchased for: A cellular provider needed giveaways for an event at a major university.
How it was distributed: The sports packs were given to fans as they entered the stadium.
Result or ROI: The bags are now prominent around the campus. They are still seen by students in classes and on the street.
Product Number: #4000
Description: Rubberized Sunglasses
Industry: Broadcast Media / Telecommunication
What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given out to donors upon arrival as a giveaway.
How it was distributed: It was given to anyone who gave blood as both a thank you and a reminder to watch the television series.
Result or ROI: Anyone who spotted someone wearing those glasses was willing to do what they had to do to get a pair and they came over to donate.
Product Number: #4000
Description: 6223 Malibu Sunglasses and 4000 Rubberized Sunglasses
Industry: Broadcast Media / Telecommunication
What it was purchased for: Sunglasses were desired for a giveaway from a country music television channel at a music award ceremony
How it was distributed: Both models of sunglasses were handed out at various events as fan prize giveaways
Result or ROI: The sunglasses were well received. This gave the channel more brand recognition and some satified viewers.
Product Number: #AB25
Description: Radio Station Gives Loyal Listeners Free Mint Box During Monthly Live Broadcast
Industry: Broadcast Media / Telecommunication
What it was purchased for: KYW AM 1060 is a longstanding, popular news station based in Philadelphia. Many Philadelphians rely on the station as their breaking news source for current traffic and weather updates. The station has been a staple in the area since 1965 and has more than 1.5 million listeners weekly. Every Wednesday the station conducts a live, hour-long news broadcast in Liberty Place in the heart of downtown Philadelphia. For the month of November, the news station thought it would be a great idea to give a free item to listeners who would attend the live broadcasts. The station executives got in touch with their local promotional product distributor to put a plan in place for the free giveaway. In turn, the distributor contacted Admints & Zagabor, a leading promotional product supplier.
How it was distributed: When the promotional product team began to discuss the item for KYW, they immediately determined that the item should be compact and inexpensive, due to the large crowds that frequent the live broadcasts. It was decided that the advertising mint box (AB25) would be the perfect give away item. The mint box contains 20-25 peppermints and is completely customizable on all 5 sides of the box. The item is recloseable, so it can be used after the live show and it would be an inexpensive option for the client. The team presented the item with the customized KYW artwork to the station’s executives and they were enamored with it.
Result or ROI: The recipients of the item absolutely loved the mint box and thought that it was extremely considerate of KYW to hand out such a gracious gift. The boxes were distributed throughout the month of November and the listeners just couldn’t get enough of the product. KYW was so happy with the work of the promotional team that they have already begun discussions on a 5,000-piece mint box order with a holiday theme for a December giveaway.
Product Number: #MTT25
Description: New Television Series Garners Instant Buzz from Promotional Mint Tin
Industry: Broadcast Media / Telecommunication
What it was purchased for: In 2007, HBO had just finished filming a new television series called True Blood. As it enters its third season on the network, we all know now that the show has been a huge, unanticipated success, but at the beginning HBO was having a tricky time advertising the new program. Mostly because the series encompasses so many differing genres and also it was very dissimilar from HBO programming in the past. From its past endeavors, HBO has realized that the first season of series is imperative to if the show will return for a second. From the onset, the network determined that they were going to take a different marketing tract for the show. The company's marketing group determined to use a promotional product to advertise the series. Their distributor then called Admints & Zagabor.
How it was distributed: Admints explored their product line to find an item that would best promote the show. They gave HBO all of the possible options and they finally determined that the Mint Tin Tube would be the product to use. This was a new Admints product that contained 20-30 sugar-free micro mints in a tin tube. Also, the item has a four color process label wrapped around the tube. The product is deceiving because it looks like it would be lip balm, but when the cap is twisted off, it reveals mints inside. The executives at HBO were keen on the concept because one of the central themes of the program is the danger of judging a book based on its cover. The show revolves around deception, so the mint tin exemplifies that aspect of the show. The tubes were going to be given out on the street in several locations in the country's ten largest cities. They were given out in a promo bag that included other items with the show's logo, along with literature on the concept of the show.
Result or ROI: While not all credit for the program's success can be directly contributed to the mints, the areas where the mints were distributed had unusually high ratings. Yes, they were allocated in large cities, but those numbers even exceed the expectations that HBO had for True Blood. The recipients of goodie bag more often than not reached for the mint tin tube first. As a result of the successful product promotion, HBO continued to spread the street team promotion to smaller cities throughout the country. They also continued to use Admints & Zagabor as their promotional product supplier.